Emma Lewis

Emma Lewis is the lead content creator at vouchervoyager.com. She leads a small editorial team focused on behavioral finance, financial literacy, financial stability, and insurance basics. Together, they provide clear, research-based, and objective information to help readers better understand money and personal finance concepts. All content is for informational and educational purposes only and does not constitute professional, financial, or legal advice.

Essential Behavioral Finance Concepts Everyone Should Know

The traditional economics is based on the simple and comforting assumption that humans are rational agents. In this world of theory, people make decisions to maximize their wealth and well-being. They plan for retirement, sell stocks when fundamentals change, and don’t let emotions dictate their spending. You know that this assumption is wrong if you’ve ever …